I’ve been watching TV for 90 minutes tonight and it’s a conservative estimate to say that a full 30 of those minutes consisted of ads for the new Batman movie. And these aren’t just your run-of-the-mill, 30 second ads, these are full blown two minute trailers. And they’re seemingly on EVERY channel. ESPN, NBC, ABC, CBS, CNN, FOX, etc. Everytime I change the channel to get away from a Batman ad, the Dark Knight comes a-swoopin’ back at me on a different network.

OK Warner Brothers. We get it. The new Batman movie is coming out.

This campaign is so devious that it’s convinced other companies to advertise the movie in ads for their own products. One for the Comcast triple play (subject of future post) included a family terrorized after spending their first day in, you guessed it, Gotham. Thank goodness Gotham is a Comcast city or that poor family never would have made it.

Now WB, you can advertise this Batman movie all you want, but the bottom line is this: I’m still more excited about Madagascar 2 then I am about Batman 19. ‘Cause let’s face it, four penguins are funnier than one Robin any day.